Assertion (A) : Sales Promotion techniques are used to boost short-term sales and attract customers. Reason (R) : Sales Promotion techniques do not influence consumer behaviour and purchase decisions.

Options :

(A) Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).

(B) Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).

(C) Assertion (A) is true, but Reason (R) is false.

(D) Assertion (A) is false, but Reason (R) is ture.

Answer – (C) The assertion is true; the reason is false. Sales incentives can influence purchase behaviour.