Clarify any six differences between 'Sales' and 'Marketing'.
Answer – Selling persuades customers to buy an existing offering and transfers it for consideration. Marketing identifies needs and creates, offers and exchanges value to satisfy them.
Basis | Selling | Marketing |
Starting point | Existing product after production. | Customer needs before production. |
Focus | Transfer of title and sales volume. | Customer satisfaction and value. |
Scope | One part of promotion and exchange. | Research, product, pricing, distribution, promotion and support. |
Means | Persuasion and sales effort. | Integrated marketing activities. |
Orientation | Product and seller oriented. | Customer oriented. |
Profit approach | Profit through sales volume. | Profit through satisfied and loyal customers. |
Time horizon | Often emphasises the immediate transaction. | Builds continuing relationships. |
Selling is important, but successful marketing also determines what should be offered and how it should reach customers.