Explain any four objectives of management.

• Answer – Four individual objectives can be stated as survival, profit, growth and social responsibility. Survival means earning enough revenue to continue; profit rewards risk and supports continuity; growth expands sales, capacity or employment; social responsibility includes fair prices, environmental care and employment opportunities. These objectives sit within the broader categories below.
• Organisational objectives include survival through adequate revenue, profit as a reward for risk and a source of continuity, and growth in sales, products, employment or capacity.
• Social objectives include good-quality goods at reasonable prices, fair employment opportunities, environmental care and useful community services.
• Personal objectives include fair pay, recognition, career development, security and satisfying working conditions. Management must reconcile these with organisational goals.