Explain briefly the methods of Sales Promotion which motivate the dealers.

Answer -Dealer-focused methods include trade discounts or allowances for stocking the product, display support for presenting it prominently, cooperative advertising support, and dealer incentives or contests rewarding sales performance. These differ from the consumer offers also listed below.

Sales promotion uses short-term incentives to stimulate buying or support dealers and sales staff.

• Rebate: a temporary price reduction to clear stock or stimulate demand.
• Discount: a stated reduction from the listed price.
• Refund: return part of the price on specified proof or conditions.
• Product combination: give another product with the purchase.
• Quantity gift: supply extra quantity for the same price.
• Instant draw and assigned gift: offer a prize or gift through a stated purchase arrangement.
• Lucky draw: select winners from eligible entries.
• Usable benefit: offer useful additional benefits, such as redeemable vouchers.
• Full finance at zero interest: provide instalment finance under clearly stated terms.
• Sampling: distribute small trial quantities.
• Contests: invite participation and reward specified winners.

Dealers may also receive trade allowances, display support or sales incentives. Customers gain trial opportunities and temporary value; businesses can attract attention, encourage switching and support slow-moving stock. Excessive dependence can weaken brand image and train buyers to wait for offers. Conditions and total costs should be transparent.