Explain in brief, any four objectives of Management.

• Answer – Four individual objectives are survival, profit, growth and social responsibility. Survival requires enough revenue to continue, profit rewards risk and supports continuity, growth expands sales or capacity, and social responsibility includes fair prices and environmental care. These fit within the broader categories below.
• Organisational objectives include survival through adequate revenue, profit as a reward for risk and a source of continuity, and growth in sales, products, employment or capacity.
• Social objectives include good-quality goods at reasonable prices, fair employment opportunities, environmental care and useful community services.
• Personal objectives include fair pay, recognition, career development, security and satisfying working conditions. Management must reconcile these with organisational goals.