What is Packaging ? Explain any four functions of packaging.

Answer – Packaging designs and produces the container or wrapper of a product.

Levels: primary packaging is the immediate container, such as a toothpaste tube; secondary packaging protects the primary pack, such as its cardboard box; transportation packaging supports storage, identification and transport of several units, such as a shipping carton.

Functions: identifies the product; protects it against damage and deterioration; facilitates convenient handling, storage and use; promotes the product through attractive presentation.

Importance: rising standards of health and sanitation require safer packs; self-service outlets need packs that explain and attract; packaging innovation can make use more convenient; differentiation and promotion can strengthen sales.

Good packaging balances protection, convenience, information, cost and environmental responsibility. It should not mislead customers about quantity or quality.