When the marketing manager of Alpha Private Limited Mr. Dayal takes a decision, he keeps in mind that an item will be produced what its features will be, at what price it will be shipped and where that item will be made available for sale. It will all depend on what the customer wants. Suppose the customer wants a separate seat for children in the car, and then the manufacturer will make the car keeping this in mind and will price it as much as he wants to give. Identify the marketing philosophy which Mr. Dayal follows :

(A) Marketing Concept

(B) Selling Concept

(C) Product Concept

(D) Production Concept

Answer – (A) Marketing Concept