Write any four features of Publicity.

Answer – Publicity is unpaid media coverage or communication about an organisation or offering. It is impersonal, may have high credibility because it comes through an independent source, and is not fully controlled by the organisation. Coverage can be favourable or unfavourable. Unlike advertising, it is not a paid message placed by an identified sponsor.

Public relations is broader: it plans relationships and communication with different publics. Tools include press relations, product publicity, corporate communication, appropriate representation of concerns to public authorities and management counselling. Events, publications, news, speeches and public-service activities can support it.

Good public relations rests on responsible conduct; communication alone cannot sustain trust if actual behaviour contradicts it.

Objective Type Questions